All hair is welcome™ amika means friend. a friend to hair, professional hairstylists, her, him, them, and you. Collections created for every hair type, texture and style offering dry shampoo, professional hair tools, shampoo, conditioner, and stylers. They are a collective of radically curious creatives, professional hairstylists, chemists, and product enthusiasts who believe in the power of community and the beauty of diversity. They strive to be your hair’s best friend, support your individuality, and provide an inclusive space for self-expression.

Having great hair is nice, but feeling great is even better!

DesignMe’s goal is to make you feel like the best version of yourself. To achieve this, they strive to create hair products that awaken imagination and nurture individuality. Through carefully crafted proprietary formulas, DesignMe creates salon-quality, innovative hair products that promote confidence and inspire you to design your own beauty.

For the ones who dare to stand out.

DesignMe designs clean innovative haircare so you can celebrate your individual style with one less thing to worry about.

DESIGN YOUR OWN BEAUTY.

power up with molecular repair

Groundbreaking PRO stylists, scientists + beauty experts have unlocked new levels of expression with K18 molecular repair.

K-18 is committed to celebrating hair health + happiness, pioneering scientific innovation, and advocating for brighter futures through ongoing partnership with organizations working towards a shared vision.

future now initiative

The Future Now Initiative is our way of investing back into communities with the same commitment to innovation and radial care.

This therapy is the foundation of Keratin Complex – the original, in-salon service that infuses natural keratin deep into hair’s cuticle. This revolutionary therapy reduces frizz and curl and instantly adds amazing shine, silkiness and condition to the hair. The results are astounding. Clients rave that “this is a life-changing experience”. Hair is more manageable, smoother and easier to style than ever before. It is perfect on all types of hair – including color treated and chemically processed hair!

With Keratin Complex Smoothing Therapy, Keratin Complex now guarantees shiny, silky, healthy hair to clients around the world. You’ve read about this amazing innovation in fashion and beauty magazines and online. Now, isn’t it time you experience Keratin Complex Smoothing Therapy for yourself?

Moroccanoil offers innovative, easy-to-use, performance-driven formulas that dramatically transform all hair types resulting in beautiful, healthy, natural-looking hair. As the pioneer of an all-new oil treatment hair care category, Moroccanoil has quickly become a runaway hit among fashion and beauty insiders and has generated a devoted following among top stylists and their A-list celebrity clients. Featuring proprietary formulas that rejuvenate and replenish, Moroccanoil Body™ leaves skin nourished, naturally radiant and irresistibly beautiful.

A leader in backstage beauty, Redken sets the hair trends for Fashion Weeks in New York, London, Milan and Paris. Redken products are guaranteed through salons only. Whether you are a blonde, brunette or redhead, your hair is really your best accessory. Straight? Curls? More shine? Less frizz? No matter what you’re looking to achieve, Redken’s got the products and the hair tips to get you started. From fashion runways to street styles we bring you the latest in professional hair care and style tips.

Patented OLAPLEX Bond Building  technology works on a molecular level. Bis-Aminopropyl Diglycol Dimaleate, a single molecule, dramatically improves the hair strength, protects from within, and provides immediate results for all hair types.

OLAPLEX is beneficial for all hair types. Whether your hair is Color Treated, Texture Treated, Virgin or anything in between, it is damaged on a daily basis. OLAPLEX assists in both preventing that damage and repairing it, returning the hair to a virgin like state. OLAPLEX is compatible with all manufacturers chemical service products. Your hair is an investment, and the only accessory that you never take off. In fact, it’s the only thing short of plastic surgery that can change the way you feel about yourself. Everyone wants beautiful, healthy, manageable shiny hair and with OLAPLEX, that can become a reality!

WoW are the problem solvers for all hair types. Explore their range of game-changing products. Their unique mix of experts are obsessed with creating new products that make a difference.